Many companies use environmental scanning to identify things that may have __________.

Question

Quizplus · Accepted Answer

Environmental factors have long-term and short-term effects on consumer product choices. For example, long-term economic factors such as the rapid rise in the price of gasoline have had a significant negative effect on the sales of SUVs, and short-term factors like a hurricane in Florida or the Southeast can limit distribution and sale of products in those areas for a while. B2B sellers understand that business customer success frequently means finding ways to assist them in their consumer markets. This is a challenge for business marketers because, despite having a great product and providing great service at a competitive price, they may still not get the business because consumer demand for their business customer's product is weak.

Many Companies Use Environmental Scanning to Identify Things That May