Mike and Judy find out they are going to have a baby and realize their Infiniti G coupe has to be replaced with a more practical vehicle.They engage in a thorough information search reviewing car magazines,soliciting opinions from friends and family,conducting online research,reading Consumer Reports,and test-driving a number of new cars and SUVs before making a final purchase decision.This is an example of extensive information search.

Question

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An extensive information search is when a consumer makes a purchase decision based on a thorough process of investigation and research.

Mike and Judy Find Out They Are Going to Have