Sabrina recently purchased a house and now she is feeling anxiety and doubts about her purchase.This is also known as _______.

Question

Quizplus · Accepted Answer

High-involvement, large purchases often lead to a level of doubt or anxiety known as post-purchase dissonance. Most purchases occur with little or no dissonance. The likelihood of dissonance increases if one or more of the following purchase decision attributes are present: (1) a high degree of commitment that is not easily revoked; (2) a high degree of importance for the customer; (3) alternatives are rated equally and the purchase decision is not clear.

Sabrina Recently Purchased a House and Now She Is Feeling