The marketing manager for Brand A Razors,a strong national brand,believes he knows how customers will react to a new product offering,but he conducts market research to provide justification for this new product.This violates the _________ aspect of the definition of market research.
A) Systematic
B) Validity
C) Impartial and objective
D) Scientific
E) Reliability
Correct Answer:
Verified
Q26: Formal market information systems provide quality information
Q27: Apex Jerseys,a manufacturer of sports apparel and
Q28: You are a market researcher at XYZ
Q29: A marketing manager calls a market research
Q30: The marketing manager for Ned's Bar and
Q32: The marketing manager for Dream Weaver Textiles
Q33: _ is not part of the market
Q34: _ are appropriate when a manager is
Q35: _ relies on the methodical identification,collection,analysis,and distribution
Q36: A company considers _ as a factor
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