Apex Jerseys,a manufacturer of sports apparel and sporting equipment,has experienced a sharp drop in sales over the last quarter.The marketing manager is asking the research department to investigate this alarming development.The first step taken by the researchers in their investigation should be to ________.

Question

Quizplus · Accepted Answer

Given that management often does not have a clear understanding of the problem, defining the research problem involves two distinct steps. First, management, working with researchers and marketing decision makers, defines the management research deliverable. Exactly what does management want to do with this research?

Apex Jerseys,a Manufacturer of Sports Apparel and Sporting Equipment,has Experienced