The marketing manager for ABC Corp.decides to scour her CRM and supplier databases to see if any helpful information comes to light.She uses a software package to run a variety of analysis.The problem with what is she doing is that she did not __________.

Question

Quizplus · Accepted Answer

As the access to market research technology has increased, so has the misapplication of the technology. Without implementing the market research process, no amount of technology can create worthwhile results.

The Marketing Manager for ABC Corp