Objectives are measurable; goals are broad statements of generally desired accomplishments in support of the firm's mission statement.

Name: Objectives are measurable; goals are broad statements of generally desired accomplishments in support of the firm's mission statement.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Goals, general statements of what the firm wishes to accomplish in support of the mission and vision, eventually become refined into specific, measurable, and (hopefully) attainable objectives for the firm.

Objectives Are Measurable; Goals Are Broad Statements of Generally Desired