Sean attributes the success of his video game arcade to advertising on the most popular website for gamers.Recently,the website raised ad prices so Sean has cut his advertising in half.He believed that positive word of mouth will be enough now that his game parlor is well established.However,sales are slipping.The problem occurs in the ________ activity of the value chain.
A) Inbound logistics
B) Operations
C) Outbound logistics
D) Marketing and sales
E) Service
Correct Answer:
Verified
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