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Go Fish Sushi Restaurants Are Primarily Located in Malls

Question 59

Multiple Choice

Go Fish Sushi restaurants are primarily located in malls.The restaurants had rapid growth in their first seven years.Now the owner has decided that adding more restaurants would make it impossible to monitor operations.Most likely the owner is pursuing a generic strategy of ________.


A) Retrenchment
B) Stability
C) Diversification via concentric means
D) Growth/concentration via vertical integration
E) Growth/concentration based on horizontal integration

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