Goals and objectives should be set ________.
A)At the beginning of marketing planning
B)At the end of the situation analysis
C)After marketing strategies are fixed
D)After completion of all market research, situation analysis, and competitor analysis
E)None of these

Question

Quizplus · Accepted Answer

Based on what is learned from the situation analysis, competitor analysis, and market research, goals and objectives can now be developed related to what the marketing manager intends to accomplish with the marketing plan.

Goals and Objectives Should Be Set ________