Listen HEAR!,a producer of headphones used with cell phones and MP3 players,uses contract manufacturing overseas.The firm is concerned that tariffs may be increased.An examination of this issue would take place in the _________ part of the situation analysis.

Question

Quizplus · Accepted Answer

It takes place in the political, legal, and ethical part of the situation analysis. All firms operate within certain rules, laws, and norms of operating behavior. For example, JetBlue has myriad regulations administered by the Federal Aviation Administration, the National Transportation Safety Board, and the Transportation Security Administration. In the airline industry, the regulatory environment is a particularly strong external influence on firms' marketing planning.

Listen HEAR!,a Producer of Headphones Used with Cell Phones and MP3