Bliss Massage Therapy Center maintains a database of over 700 clients and sends each one a special discount offer in the month of his or her birthday.Managers hope that as existing customers use the discount,they will see an overall growth in sales.Most likely,this would be classified as ________ in Ansoff's Product-Market Matrix.

Question

Quizplus · Accepted Answer

Bliss Massage Therapy Center's approach of sending a special discount offer to each of their existing 700 clients on their birthday is aimed at increasing sales within their current market (existing clients) and increasing their penetration within that market. Therefore, it can be classified as Market Penetration in Ansoff's Product-Market Matrix. The other options do not apply because they involve expanding into new markets or developing new products or marketing strategies.

Bliss Massage Therapy Center Maintains a Database of Over 700