One reason for developing ________ is that the firm must be nimble in responding to bad publicity resulting from product tampering or failure,ethical or legal misconduct of an officer,or some other aspect of operation that garners bad press.
A)Mission statements
B)Forecasting
C)Press releases
D)Contingency plans
E)Alternative company names

Question

Quizplus · Accepted Answer

A final step marketing managers should take is to develop contingency plans that can be implemented should something happen that negates the viability of the marketing plan.

One Reason for Developing ________ Is That the Firm Must