Scott is a plumbing fixture manufacturer's salesperson.He sells to wholesalers,homebuilders,and retailers.His marketing plan calls for going to four trade shows a year.He recently found out that there would be a new Home Show aimed at consumers in his territory and he wants to attend.His boss says "Go for it!" The boss is reflecting which of the following concepts in successful marketing planning?

Question

Quizplus · Accepted Answer

Stay flexible. Don't forget that marketing plans are not set in stone. Markets and customers change, competitors do unexpected things, and the external environment has a nasty habit of creating unexpected surprises. Great marketing managers understand when to adjust a plan. Nimble organizations tend to be much more successful in their marketing strategies.

Scott Is a Plumbing Fixture Manufacturer's Salesperson