Marketing misnomers occur because many people think of marketing as __________.

Question

Quizplus · Accepted Answer

Many people have a limited understanding of what marketing actually encompasses, leading to misnomers such as believing it only involves pushy salespeople or celebrity spokespeople, overstated product claims, or being solely the domain of an advertising department. In reality, marketing involves a broad range of activities designed to create value for customers and build relationships with them, including market research, product development, branding, pricing, distribution, and communication strategies.

Marketing Misnomers Occur Because Many People Think of Marketing as __________