_______,a clothing retailer,had declining sales.In an effort to offer trendier clothes,it started carrying colorful jeans in some stores and a "Mad Men" collection in others.Customers have responded and revenue per product has increased.

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Gap, a group of several major retail store brands for men's, women's, and children's clothing, began noticing that its clothing styles were not meeting customer expectations. It was creating clothing that was not clearly differentiated from competitors and Gap's brands were quickly losing market share. CEO Glenn Murphy decided to revamp Gap's strategy and develop trendier styles. One result was the introduction of the sleek, "Mad Men" collection in Banana Republic, which proved to be extremely successful.

_______,A Clothing Retailer,had Declining Sales