Today companies have no choice but to be more open about their businesses and products because they can't stop chat rooms or bloggers or customer reviews.This is reflected in the ___________ change driver impacting the future of marketing.
A) Shift to product glut and customer shortage
B) Shift in power from marketer to customer
C) Shift in generational values and preferences
D) Shift to distinguishing Marketing (Big M) from marketing (little m)
E) Shift to justifying the relevance and payback of the marketing investment
Correct Answer:
Verified
Q65: Little m marketing is also known as
Q66: _,a clothing retailer,had declining sales.In an effort
Q67: An offering today is considered to be
Q68: Big M Marketing is also known as
Q69: The long-term objective of strategic marketing is
Q71: Today customers have limitless access to information
Q72: Strategic marketing refers to _.
A)A firm's committing
Q73: The 4Ps of marketing refers to _.
A)Product,
Q74: Marketing tactics such as designing the elements
Q75: Customer relationship management (CRM)is designed to _.
A)Assign
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