Sheila and Barbara are billing department managers in a call center.Senior management has given employees who answer phones only a limited amount of time to spend with each customer.Sheila and Barbara want to make strategic marketing changes.They must have the support of ____________ in order to succeed.
A) The sales force
B) Top management
C) Top management and middle management
D) Frontline personnel
E) Everyone in the organization
Correct Answer:
Verified
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