Little m marketing includes ____________.

Question

Quizplus · Accepted Answer

Marketing (Big M) and marketing (little m) should be quite naturally connected within a firm, as the latter tends to represent the day-to-day operationalization and implementation of the former. Everything from brand image, to the message salespeople and advertisements deliver, to customer service, to packaging and product features, to the chosen distribution channel-in fact, all elements of the marketing mix and beyond-exemplify marketing (little m).

Little M Marketing Includes ____________