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When Promoters of Kentucky Fried Chicken in China Used Their

Question 2

Multiple Choice
When promoters of Kentucky Fried Chicken in China used their successful "finger-lickin' good" slogan, they didn't realize it would translate to "eat your fingers off." To avoid similar problems, the sender of the message must
A) select a proper communication channel.
B) provide means to ensure reliable feedback.
C) decode the message properly to facilitate comprehension.
D) choose appropriate words or symbols as part of the encoding process.

When promoters of Kentucky Fried Chicken in China used their successful "finger-lickin' good" slogan, they didn't realize it would translate to "eat your fingers off." To avoid similar problems, the sender of the message must


A) select a proper communication channel.
B) provide means to ensure reliable feedback.
C) decode the message properly to facilitate comprehension.
D) choose appropriate words or symbols as part of the encoding process.

Correct Answer:

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