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Gina Raffetto's Car Broke Down on the Way to Work,and

Question 63

Multiple Choice

Gina Raffetto's car broke down on the way to work,and her mechanic has told her that the car cannot be fixed.Gina drives 30 miles one way to work each day.There is no reliable bus or train transportation that goes anywhere near her work.Gina decides she needs a car for reliable transportation to work.What step in the purchasing process is Gina carrying out?


A) Problem identification
B) Information gathering
C) Evaluating alternatives
D) Determining the purchase price
E) Post purchase activities

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