Operational CRM supports back-office operations and strategic analysis and includes all systems that do not deal directly with customers.
Correct Answer:
Verified
Q4: Click-to-talk functions allow customers to click on
Q18: Campaign management systems guide users through marketing
Q19: CRM analysis technologies help organizations segment their
Q24: Call scripting systems offer a form of
Q30: Uplift modeling is a form of predictive
Q32: Up-selling is selling additional products or services
Q36: Partner relationship management (PRM) discovers optimal sales
Q40: Website personalization occurs when a website has
Q120: Analytical CRM supports traditional transactional processing for
Q121: Partner relationship management provides Web-based self-service tools
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