Gerald is writing a sales letter about a new delivery service.In anticipating and profiling the audience, he should

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Gerald should try to get a general idea of who his audience is. He can do this by researching and analyzing his target audience's demographics, characteristics, and needs. This will help him tailor his sales letter to the specific audience he is trying to reach, ultimately leading to more successful sales. Calling or emailing every member of his audience may be impractical, and he does not necessarily need to know every reader's identity to write an effective letter. Looking at previous sales letters can serve as a starting point, but it is important to ensure that the new letter is tailored to the current audience.

Gerald Is Writing a Sales Letter About a New Delivery