Marketing professionals refer to a company's customers as stakeholders because they have some vested interest in the company's actions.

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Every company, organization, or government body has relationships with groups of people who are affected by what it does or says. They may be employees, customers, stockholders, competitors, suppliers, legislators, or the community in which the organization resides. Marketing professionals refer to these people as stakeholders because they have some vested interest in the company's actions.

Marketing Professionals Refer to a Company's Customers as Stakeholders Because