External house publications consist of happenings and news external to a company and are distributed only among employees.
Correct Answer:
Verified
Q15: A company's publics change constantly.
Q16: Public relations objectives are easier to quantify
Q17: Unlike sponsorship,advertising can provide face-to-face access to
Q18: Bulletin boards can be used to announce
Q19: In today's world,a majority of companies are
Q21: The goal of PR is to:
A) gain
Q22: To gauge consumer response on their new
Q23: Corporate advertising is a smaller category of
Q24: Reputation management:
A) is a short-term tactical process.
B)
Q25: Forever 21,a company that manufactures fashion clothing,believes
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