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Nancy Is a Public Relations Officer at SkyMeetings,a Ski Learning

Question 53

Multiple Choice

Nancy is a public relations officer at SkyMeetings,a ski learning institute.She has been assigned the task of setting up a corporate blog for ski enthusiasts and members of the institute.Which of the following guidelines should Nancy follow to develop the blog?


A) Steer clear of doing a trial run because it is time-consuming.
B) Make the blog a stand-alone tactic, exclusive to the company's IMC.
C) Provide information that the public can find elsewhere in order to avoid opinion clashes.
D) Limit feedback from critics by regularly deleting negative comments.
E) Establish clear objectives for the blog.

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