Peterson Healthcare recently sponsored the Heart Association's "Run for a Cause" event in Jamaica.Though supporting the event will not provide Peterson Healthcare with any commercial incentive,it is promoting the event because it believes in encouraging efforts related to preventing heart diseases.This is an example of _____.
A) sponsorship
B) personal selling
C) philanthropy
D) ambush marketing
E) venue marketing
Correct Answer:
Verified
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A)
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