The print ads for Fitness X exercise equipment asks readers to call them in order to place orders for the equipment.The print ads used by Fitness X is an example of direct-response advertising.

Question

Quizplus · Accepted Answer

Direct-response advertising efforts are always aimed at stimulating some action or response on the part of the customer or prospect. It may be in the form of a request for information, a store visit, or an actual purchase.

The Print Ads for Fitness X Exercise Equipment Asks Readers