Allen Hall Inc.makes redwood furniture for gardens.The company places ads in newspapers to encourage potential customers to place orders for its furniture catalogs.When these requests are received by the company,prospects' names and product details are entered into the company's electronic system to segment and grade prospective customers.In this scenario,Allen Hall is using:

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Database marketers build and maintain a pool of data on current and prospective customers and communicate with them using a variety of media. A good database enables marketers to target, segment, and grade customers.