Soles,a brand of footwear,has recently opened its store in London.The company uses attractive window displays and wall racks to showcase its products in an appealing way to customers.What strategy is Soles using?

Question

Quizplus · Accepted Answer

Pull strategies are designed to attract customers and increase product demand. P-O-P materials are used as part of a pull strategy and include window displays, counter displays, floor and wall racks to hold the merchandise, and so forth.

Soles,a Brand of Footwear,has Recently Opened Its Store in London