_____ refers to short-term reductions in the price of a product.
A) Sampling
B) Cents-off promotion
C) Buyback allowance
D) Slotting allowance
E) Spiff
Correct Answer:
Verified
Q76: A _ is paid by a manufacturer
Q77: The single biggest weakness of personal selling
Q78: Which of the following statements about sales
Q79: Trade advertising refers to:
A) advertising targeted at
Q80: Which of the following is an example
Q82: By providing a tangible response,direct marketing offers
Q83: Differentiate between a push and a pull
Q84: Salespeople perform four distinct communications functions: information
Q85: List three disadvantages of direct marketing.
Q86: Why is database marketing a widely adopted
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents