Which of the following is true about behavioral targeting?
A) It is unable to track people's behavior on the Internet.
B) It cannot track viewers anonymously.
C) It cannot use encrypted identification numbers.
D) It tends to be too invasive into consumers' lives.
E) It does not allow advertisers to place cookies on the user's browser.

Question

Quizplus · Accepted Answer

Behavioral targeting, the ability to track people's behavior on the Internet, has stirred considerable debate. Although software developers claim that the users are tracked anonymously with encrypted identification numbers, privacy advocates believe the marketing method is too invasive into consumers' lives.

Which of the Following Is True About Behavioral Targeting