Which of the following most effectively enables one to compare the Internet's advertising effectiveness to other media?
A) Trojans
B) Click rates
C) Landing pages
D) Digital signatures
E) Worms

Question

Quizplus · Accepted Answer

One measure of comparing the Internet's advertising effectiveness to other media is the click rate or click-through rate. A click occurs when a visitor moves the mouse's pointer to a Web link and clicks on the mouse button to get to another page. The click rate is the number of clicks on an ad divided by the number of ad impressions.

Which of the Following Most Effectively Enables One to Compare