The advantage of cable TV as an advertising medium is:
A) the phenomenon of zapping and zipping.
B) its rich production quality.
C) its extensive consumer reach.
D) its ability to offer specialized programming.
E) the possibility of running ads on several channels.
Correct Answer:
Verified
Q26: Which of the following is true of
Q27: In terms of network advertising,when an advertiser
Q28: One of the disadvantages that commonly plague
Q29: As an advertising medium,one of the disadvantages
Q30: _ TV reaches its audience by transmitting
Q32: In a sole sponsorship for network advertising,the:
A)
Q33: Which of the following is true about
Q34: Which of the following is true of
Q35: The cost per thousand (CPM)for each program
Q36: Which of the following is an advantage
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