Cable companies offer discounts for _____ positioning that refers to multiple ad purchases they can place throughout a channel's daily schedule.

Question

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When buying cable TV, an advertiser can buy ads over the full schedule of a channel because cable networks typically aim their overall programming to relatively specific audiences. Cable companies sell their network channels in bundles at a discount and offer discounts for run-of-schedule positioning-multiple ad purchases they can place throughout a channel's daily schedule.

Cable Companies Offer Discounts for _____ Positioning That Refers to Multiple