Which of the following describes a situation when an advertiser would be charged a short rate?
A) If the advertiser requests its ads to be placed in a particular section of the newspaper
B) If the advertiser contracts to buy space for a one-year period at a discount and fails to buy it
C) If the ad is not ready by the closing date
D) If the advertiser wants to place a classified display ad
E) If the advertiser wants to use a preprinted insert in addition to a display ad

Question

Quizplus · Accepted Answer

An advertiser who contracts to buy a specific amount of space during a one-year period at a discount and then fails to fulfill the promise is charged a short rate, which is the difference between the contracted rate and the earned rate for the actual inches run.

Which of the Following Describes a Situation When an Advertiser