Which of the following is true of the Newspaper Association of America?
A) It determines the classification for each newspaper.
B) It is not involved with media buying.
C) It controls the use of reading notices in national newspapers.
D) It launched a one-order, one-bill system for national advertising.
E) It controls the discount rate charged to national advertisers.

Question

Quizplus · Accepted Answer

In 1992, the Newspaper Advertising Bureau merged with the American Newspaper Publishers Association and five other marketing associations to form the Newspaper Association of America (NAA), which continued to simplify national newspaper ad buys. In 1994, the NAA launched a one-order, one-bill system for national advertising, called the Newspaper National Network.

Which of the Following Is True of the Newspaper Association