A literary magazine displays a headline that states,"Award winning author,Harry Anderson launches his book,How to be an effective communicator,today." This headline may be described as a(n) _____ headline.
A) information
B) provocative
C) command
D) question
E) benefit
Correct Answer:
Verified
Q45: The headline for an ad for Keller's
Q46: For which of the following products is
Q47: The _ refers to an additional smaller
Q48: In an ad,a _ consists of words
Q49: In print ads,which of the following subjects
Q51: Which of the following is true of
Q52: _ copy is especially useful for products
Q53: To write effective copy,a copywriter must:
A) use
Q54: A _ copy style sets up a
Q55: A(n)_ copy style uses figures of speech
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