An ad for Stella's clothing,a brand of fashion wear,was designed to promote a breast cancer campaign organized by the company.The ad described why it was important for women to conduct annual mammograms and support breast cancer research.Which of the following copy styles was used by the ad?

Question

Quizplus · Accepted Answer

Advertisers use institutional copy to promote a philosophy or extol the merits of an organization rather than product features. It is intended to lend warmth and credibility to the organization's image.

An Ad for Stella's Clothing,a Brand of Fashion Wear,was Designed