Effective radio commercials should:
A) use familiar sound effects.
B) mention the advertiser's name only once.
C) avoid asking for the order.
D) use more adjectives than verbs.
E) be based on an absurd premise only.

Question

Quizplus · Accepted Answer

According to My IMC Campaign 11-E, while creating effective radio commercials, it is important to use familiar sound effects. Ice tinkling in a glass, birds chirping, or a door shutting can create a visual image. Music also works if its meaning is clear.

Effective Radio Commercials Should