The Explorer,an imaginary role adopted by creatives,experiments and plays with a variety of approaches,looking for an original idea.

Question

Quizplus · Accepted Answer

Von Oech describes four distinct, imaginary, roles (Explorer, Artist, Judge, and Warrior) that every art director and copywriter has to adopt at some point in the creative process. The Explorer searches for new information, paying attention to unusual patterns.

The Explorer,an Imaginary Role Adopted by Creatives,experiments and Plays with a Variety