A(n)_____ ad uses positive reinforcement to offer a reward and targets consumers with positively originated motives.
A) transactional
B) manipulative
C) informational
D) transformational
E) functional

Question

Quizplus · Accepted Answer

Some motives are positively originated as consumers seek sensory gratification, intellectual stimulation, or social approval. Here, ads achieve greatness by being transformational, using positive reinforcement to offer a reward.

A(n)_____ Ad Uses Positive Reinforcement to Offer a Reward and Targets