The _____ refers to the creative team's guide for writing and producing a campaign.
A) copy platform
B) storyboard
C) copy point
D) message plan
E) rationale
Correct Answer:
Verified
Q22: A(n)_ ad uses positive reinforcement to offer
Q23: In radio,copywriters use sound effects or catchy
Q24: Which of the following is an example
Q25: Which of the following members of a
Q26: In the Warrior's role,creatives win territory for
Q28: The _,a member of the creative team,is
Q29: In the Judge's role,creatives evaluate the value
Q30: Which of the following appeals will a
Q31: In print ads,the headline is often the
Q32: _ appeals target the consumer's psychological,social,or symbolic
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