A(n)_____ refers to a simple description and explanation of a campaign's overall creative approach-what the campaign says,how it says it,and why.
A) copy point
B) action plan
C) creative brief
D) mission statement
E) rationale

Question

Quizplus · Accepted Answer

A message strategy (or rationale) is a simple description and explanation of a campaign's overall creative approach-what the campaign says, how it says it, and why.

A(n)_____ Refers to a Simple Description and Explanation of a Campaign's