Which of the following helps the creative team sell a campaign concept to account managers and helps the managers explain and defend the creative work to the client?

Question

Quizplus · Accepted Answer

A message strategy helps the creative team sell the campaign concept to the account managers and helps the managers explain and defend the creative work to the client. Of course, the message strategy must conform to the strategy outlined in the creative brief or it will probably be rejected.

Which of the Following Helps the Creative Team Sell a Campaign