The _____ is a model that can help convert the advertising strategy and the big idea into the actual physical ad or commercial.
A) creative brief
B) mixed-media approach
C) work plan
D) product concept
E) creative pyramid
Correct Answer:
Verified
Q75: Which of the following is true of
Q76: The third step in the creative pyramid
Q77: The term _ refers to the entire
Q78: According to the creative pyramid,the first objective
Q79: According to Roger von Oech,the role of
Q81: Explain the difference between informational ads and
Q82: According to Bruce Bendinger's five key components
Q83: Describe the four roles of creativity in
Q84: Describe the characteristics of fact-based thinkers.
Q85: In the advertising process,who are the creatives?
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