A large company cannot profit from bottom-up marketing because it is less likely to discover a good tactic that can be developed into a powerful strategy.

Question

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The artful combination of tactic and strategy creates a position in the consumer's mind. Managers of small companies have an advantage here. Surrounded by the details of the business, they are more likely to discover a good tactic that can be developed into a powerful strategy. However, that's not to say that a large company cannot profit from bottom-up marketing.

A Large Company Cannot Profit from Bottom-Up Marketing Because It