Integrated marketing communications activities begin with the customer and work back to the brand.
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Q6: In consumer goods marketing,increases in market share
Q7: According to the IMC pyramid,the first communication
Q8: Good marketing plans should place greater emphasis
Q9: In a new product category,a company should
Q10: In a good marketing plan,the situation analysis
Q12: A marketing tactic refers to a specific
Q13: The second step of the IMC planning
Q14: It is beneficial that many light users
Q15: A large company cannot profit from bottom-up
Q16: The product user positioning strategy involves positioning
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