In terms of marketing objectives,which of the following helps define what IMC should do in order to help a brand achieve its sales goals?

Question

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The sales-target objective offers little insight as to the strategy that could help a company accomplish its sales increase. This is why communication objectives are so important in a marketing plan. Communication objectives help define what IMC should do in order to help a brand achieve its sales goals.

In Terms of Marketing Objectives,which of the Following Helps Define