As an element of creative strategy,the _____ are all the vehicles that might transmit the marketer's message.

Question

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As an element of creative strategy, the communications media are all the vehicles that might transmit the marketer's message. They include traditional media such as radio, TV, newspapers, magazines, and billboards, plus the Internet, direct marketing, public relations, special events, sales promotion, and personal selling.

As an Element of Creative Strategy,the _____ Are All the Vehicles